Professional Master · 16 weeks

Marketing Automation & AI

Design a multichannel architecture (email, ads, webhooks, WhatsApp/SMS, CRM), implement lead scoring and segmentation, activate AI personalization, and measure impact on SQL / revenue with clear attribution and SLAs. Focused on first-party data, server-side tracking, and production operations.

  • 16Weeks
  • 2Sessions/week
  • Live+ recordings
  • 30Seats
Apply now
Next cohort: Nov · Live online. Partial scholarships and financing.
Tools & platforms you'll master

Expected outcomes

Applied learning with measurable impact in weeks.

End-to-end automated funnel

Acquisition → scoring → nurturing → SQL with SLAs and operational metrics.

Behavior-based personalization

Content and timing triggered by signals (propensity/affinity) using AI.

Business-ready reporting

Conversion dashboards, SQL influence, and forecasts to prioritize investment.

Practical projects

  • Lead Engine: acquisition + enrichment + deduplication to CRM with webhooks/APIs.
  • Hybrid Scoring: combined model (fit + engagement) with segment routes and SLAs.
  • Multichannel Nurturing: email/WhatsApp/ads sequences with triggers and experimentation.
  • Attribution & Revenue: UTM tagging, events, goals, and a live conversion panel.
See curriculum

Curriculum

with deliverables and continuous feedback.

Block 1 · Fundamentals & Architecture (Weeks 1–2)
  • Data and tool map (CRM, CDP, ESP, ads, webhooks).
  • Minimum viable modeling: contacts, accounts, opportunities.
  • Privacy and correct measurement: consent, first-party data, and server-side tracking.
Block 2 · Acquisition & Enrichment (Weeks 3–4)
  • Forms, webhooks, and APIs; field normalization.
  • Enrichment and validations; dedupe prevention.
  • Reliable CRM sync (idempotency, queues, and retries).
Block 3 · Scoring & Segmentation (Weeks 5–6)
  • Hybrid model (fit + engagement) and recalibration.
  • Marketing–sales SLAs, handover, and quality notes.
  • Dynamic lists and audiences for activation.
Block 4 · Multichannel Nurturing (Weeks 7–10)
  • Journey orchestration by signals and stages.
  • Email, ads, WhatsApp/SMS: controlled triggers/branching.
  • A/B testing and continuous experimentation.
Block 5 · AI for Personalization (Weeks 11–12)
  • Dynamic (modular) content with AI; guardrails and evaluation.
  • Intent classification, summaries, and recommendations.
  • Use cases: segment-based content, assisted replies, propensity scoring.
Block 6 · Measurement, Revenue & Governance (Weeks 13–16)
  • Events, UTMs, and dashboards; SQL/MQL and forecasts.
  • Operational runbooks; quality checklists and audit.
  • Reusable playbooks and libraries for Marketing Ops.

Who it's for

B2B professionals seeking fast, scalable impact.

📈

Growth / Marketing Ops

From MQL to SQL with SLAs, scoring, and reporting.

🤖

Automation

Orchestrate journeys and data across tools.

🧠

Product Marketing

Personalization and messaging by segment.

💼

RevOps

Pipeline governance and attribution.

Format & schedule
  • 2 live sessions/week (recorded).
  • Hands-on workshops with real cases.
  • 1:1 mentorship on request.
  • Private community and ready-to-use playbooks.
Frequently asked questions

What you'll learn

A practical path with impact from week one.

1

Marketing ops architecture

Connect acquisition, data, and CRM with reliable flows.

2

Scoring and segmentation

Criteria, signals, and SLAs to progress to SQL with ROI focus.

3

Multichannel nurturing

Behavior-driven sequences with controlled tests.

4

Personalization and metrics

AI-driven dynamic content and conversion dashboards.

Pricing & plans

Options for individuals, companies, and scholarships.

Individual

From €2,290
  • Full access
  • 1:1 mentorship
  • Certificate
Apply

Company (eligible for subsidies)

Team plan
  • Multiple seats
  • Consulting hours
  • KPIs for managers
Request proposal

Scholarships & financing

Flexible installments
  • Partial scholarships
  • Payment in installments
  • Early-payment discount
I want info
Program student

What our students say

Real cases, professional growth, and production confidence.

“We increased SQL by 28% in 8 weeks with scoring and nurturing routes.”

— Marta G. Growth Lead · SaaS

“We automated the lead engine and the team now sees everything in a single dashboard.”

— Andrés P. RevOps · B2B

Frequently asked questions

Do I need a specific CRM?
No. You’ll see vendor-agnostic patterns (HubSpot, Pipedrive, Salesforce) and how to adapt them.
Is generative AI included?
Yes—use cases for classification, summaries, and controlled dynamic content.
Can I apply it to my case?
Yes, we guide your project and provide technical/business feedback.

Apply for admission

Tell us about you and your goal. We'll reply within 48–72h with next steps.

  • Fit & profile evaluation (no commitment).
  • We propose the right edition and format.
  • Scholarships and financing information.

Company? Request an in-company plan →

Bring your current funnel; we’ll audit it and prioritize quick wins by ROI.

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